Are you using AI in home care marketing? AI – short for artificial intelligence – is a buzzword these days, and people seem to be trying hard to find a way to implement AI into their daily workflows. Woman thinking about AI in home care marketing

But AI can be tricky, and it’s important, especially for home care agencies, to discuss HIPAA (Health Insurance Portability and Accountability Act) compliance, PII (Personally Identifiable Information), and PHI (Protected Health Information). The last thing we want is for home care agencies to be accidentally non-compliant because they used AI inaccurately.

It’s also really important to learn how AI in home care marketing can be used effectively. There are specific things such as getting help creating email content, writing a response when you can’t figure out what to say, or potentially getting help with ideas when you’re stuck or don’t like what you have already come up with.

So, we brought in the experts – our partners at corecubed – to tackle this timely topic.

In this vlog, we talk about AI as it relates to marketing in the home care space, specifically in terms of search engine optimization, or SEO for short.

First, for those who don’t know what it is, corecubed does a great job explaining what SEO is and why every home care agency needs to make sure they have an SEO strategy in place.

AI in Home Care Marketing

Here are some questions we asked corecubed during our chat about AI in home care marketing:

  • Can AI-generated content help home care agencies improve SEO, or does it pose risks?
  •  What are some ways home care agencies can use AI tools to enhance their SEO strategy without relying on automation alone?

And here are some general questions on the topic of SEO that we delve into:

  • What is the difference between SEO, PPC, and SEM?
  • What are some common SEO mistakes home care agencies make, and how can they avoid them?
  • How does a strong SEO strategy translate into more leads and clients for a home care agency?
  • Why is SEO not a one-time effort, and what happens if a home care agency neglects it?
  • What are the biggest advantages of working with an experienced SEO agency like corecubed instead of handling SEO in-house?
  • How has Google’s algorithm evolved, and what does that mean for home care businesses?

We also interviewed one of our agency owners recently on how he uses AI for his business. If you haven’t watched that vlog yet, we encourage you to take a look.

Click below to watch our conversation on AI in home care marketing.

Rosemark logo at the top with words AI in Home Care Marketing, with our partners at corecubed

Nicky Reynolds

Nicky's background in marketing and public relations spans over 2 decades. She began in the travel and tourism industry, where she was lucky enough to explore the world. She then went to work for an NBC affiliate and a digital marketing agency. Her experience with marketing and PR for a variety of industries eventually led her to Rosemark, where she has propelled the company's marketing efforts through SEO, SEM, and social media.
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