A failure to plan is a plan to fail, according to Debbie Miller, home care agency owner and president of 52 Weeks Sales & Marketing.
Debbie and I discussed the importance of creating an annual business plan. She shared best practices and provided helpful tools and resources for home care owners and administrators who are planning their year (links below).
I hope you’ll watch the full video because Debbie provides valuable insight on the importance of creating a plan as well as how to go about building one specific to your home care agency.
Interview highlights
- Understand the importance of getting what you want rather than taking what you get.
- Before you can create a plan of action, you have to analyze your competitors and perform a SWOT analysis.
- The key components of a plan of action
When creating a plan of action, it’s important to include key members of your team in the planning process. By giving everyone a voice, your team will collaborate on your annual goals and work together to achieve them.
There are a number of ways to perform a competitive analysis. Debbie discusses several including:
- Mystery shopping
- Online research
- Networking
- Reaching out to your partners
- Market surveys
SWOT Analysis
You may have heard of a SWOT Analysis, but do you know what it entails? Has your agency ever performed a SWOT Analysis? How often do you do them?
After watching the video, download this SWOT Analysis form and begin your own analysis as soon as you’re ready.
Plan of Action
Debbie lays out a road map to success in her talk, discussing why a home care agency needs a plan of action and how goal-setting is an integral part of the process. In addition, she goes into detail about how you can reach your goals, providing relevant examples.
Next, she dives into crafting your plan of action in such a way that you can achieve the goal you have set for your agency – again, with great examples.
Proforma
Are you familiar with a proforma? It’s an important part of the planning process. All agencies should be able to forecast financial projections including revenue, expenses, and profits. Not sure how? Watch the recording, and Debbie will explain.
Let’s Get Started!
Download the Milestone document from 52 Weeks Marketing now and get started.
Ready to go? Here’s the Plan of Action template Debbie goes over during her presentation.
Thank you again to Debbie with 52 Weeks Marketing for taking the time to explain the importance of creating a plan so your home care agency can succeed this year and beyond!
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