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June 28, 2016

As the home care industry continues to grow at a rapid pace, the opportunity for agencies to grow their individual businesses is great. To capitalize on all of this growth, optimizing your referral process is becoming more important than ever. When it comes to referrals, documentation, connection and marketing are three main elements of the process.

December 5, 2016

Referral sources are a critical part of building and maintaining a healthy home care business because that's where new clients will come from.

According to the annual Private Duty Benchmarking Study (jointly sponsored by Home Care Pulse and the...

April 20, 2016

If you had known that you were going to need to be an expert online marketer when you first got into this business, would you ever have started your agency?

 

April 2, 2015

Having a designated marketer for your agency has been suggested by many of our successful customers as being an essential component in developing and managing a healthy marketing program and growing business. Established Home Care agencies may already have one or more marketer in place, while in a smaller agency, the marketing activities may be just another hat the owner wears.

A good...

February 12, 2016

Why do Referral Sources matter to Home Care Agencies?

The simple answer to the question is: Financial Success for my agency. Referral sources are a critical part of building and maintaining a healthy home care business because that's where new clients will come from.

According to the annual Private Duty Benchmarking Study (jointly sponsored by ...

February 12, 2016

For those of you who don't know, website SEO stands for "Search Engine Optimization". Website SEO is extremely important to any home care business that is on the web. It can help direct web search traffic to your website without having to pay for advertisements.

There...